.At the launch of Astrid Andersen's new line Stel, a discussion stored outdoors on a boat dock, The Road's 2002 song "Turn the Web page" was blasting away from the stereo. It was a star-aligned, symbolic instant, due to the fact that the London-trained developer is actually starting a new phase in her fashion lifestyle, this moment focusing the work around herself.Andersen's a lot admired name menswear brand name was centered, multicolored, as well as streetwise. With Stel, she revealed in a pre-show job interview, "I need to rest easily at the facility of it probably even more this time considering that now it's a females's wear and tear brand name, as well as it is actually even more regarding me and my personal endorsements." Stel additionally demonstrates Andersen's progression as an individual. After ceasing her line, the developer returned home to Jutland in the North of Denmark and also possessed 2 kids. She is actually not the individual she was actually back then.Shifting gears in fashion is actually hard to perform. Brands seem to be to take on lifestyles of their personal, and also it's effortless to be pigeon-holed. Stel brake with a number of fashion's customs. The tag will definitely show in-season, so what exists will certainly be actually offered for purchase. All at once, seasonality is actually less important in the Stel formula than importance. Collections are going to be identified by number (01, 02, as well as 03 were actually shown in Copenhagen), the principle being actually that you may come together items all over "periods" both in your wardrobe and also on the selling floor. Andersen views no requirement for a thoughtful garment to become abandoned even if the calendar webpages flip. "The direct interpretation of stel is actually physical body," she mentioned, however it [recommends more to] a foundational structure in a kind of industrial means it [likewise explains] a set of collectibles-- when you discuss a tea service, you would call it a stel. For me, that was actually very an intriguing starting point in terms of the idea of developing both antiques, but likewise something that's a brand new groundwork." Possessing styles present on scaffold was actually fortuitous as it advises a number of analogies. There is actually building, which associates with constructing a brand new company, and the notion of help connects to her idea that outfits need to help you. Stel is, in essence, a type of modular offering, but none along with the angularity of one thing like Legos or stacked Mu00e6rsk delivery compartments. Action, company, and also permission become part of Andersen's program. "When I refer to the brand name, I have this tagline: modifying that you can easily skate in, denim you can easily dance in, shirting you can easily take a trip in." Flexibility, joy, motion.